A small step for man – A giant leap for my company, Ye Olde England Tours

It is now almost 3 years I started Ye Olde England Tours with the aim of providing a professional, friendly and totally personalised series of tours.  Originally there were just 5 tours to choose from and now have 39 (with some new ones about to launch).  250 tours (85 of them in this summer) and many thousands of miles driven and footsteps walked later, it is time to make a big move.


As well as providing unique and high-quality tours for my very special tourists and giving me a way to pass on my love and enthusiasm for London, England and in fact the entire U.K.; I always try to give special experiences and let my tourists see the sights in a way that the big coach operators and multinationals can’t hope to reach.


I’ve been more successful than I could ever have dreamed and over 2016, I’ve been turning down almost as many bookings as I’ve accepted which I hate doing.  I don’t like disappointing people making their holiday plans and obviously from a purely business point of view it is a nice problem to have but still a problem as I can only do 1 tour at a time.

That left 3 options, all of them very respectable in their own way.  One is to carry on as before and be more than content to be very busy but always be constrained by how much I can do with that constraint being myself!   The second would be to increase the price of the tours so that I do less work for the same or slightly more money.  The third choice would be to find someone to hire to make the business bigger.  I decided to go with option 3.  It takes a lot of hard work to build up an idea into a viable business.  Lots of people try and fail, sometimes down to bad luck or perhaps a business concept that can never work.  I didn’t know if I would fail or not but it ends up I’ve become too successful for my own good!   I feel I owe it to myself, my business and to my customers that I do the very best I can for all of us and that means expanding Ye Olde England Tours.


For the last few months, I’ve been searching for someone who can help me so that I can offer the best tours possible to the most visitors I can.  Obviously, it was important to find the right person and it took a lot of searching to find someone flexible, talented, people-friendly and with more than a bit of know-how about tours and all things London/British history and culture.

I’m delighted to say that I can announce the search is over and I can announce that the wonderful Erin Tilley will now be taking some tours on a part-time basis (at least for now!!).  It means I don’t have to be double-booked so much and in peak periods work every day under the sun.  Also though, it makes Ye Olde England Tours twice as good as before and let’s face it… with over sixty 5-star reviews, we weren’t too shoddy to begin with.

In keeping with the ethical way I run my life, my business and treat customers, I’m so thrilled to be welcome Erin onboard.  Touring is a great way to make a living and not be stuck in the usual 9-5 job and I’m sure Erin will love it as much as I do and that all our tourists will love Erin too!

Who knows where it will end up.  Every business starts with an idea and one person.  Ye Olde England Tours is now past that stage.  More people, means more tours, means more reviews, means more bookings. In 20 years we could be the next Virgin Group or maybe back where we started.  I think it would be great to be in the middle with a small team of talented and nice people, working to make a bit of money and make people’s dreams come true. Whilst I can do a bit more with my book writing and blogging, so everyone’s a winner.

If you are coming to England and are interested in a very affordable put totally private and personalised tour then let me know at  Ye Olde England Tours

About Stephen Liddell

I am a writer and traveller with a penchant for history and getting off the beaten track. With several books to my name including several #1 sellers. I also write environmental, travel and history articles for magazines as well as freelance work. I run my private tours company with one tour stated by the leading travel website as being with the #1 authentic London Experience. Recently I've appeared on BBC Radio and Bloomberg TV and am waiting on the filming of a ghost story on British TV. I run my own private UK tours company (Ye Olde England Tours) with small, private and totally customisable guided tours run by myself!
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6 Responses to A small step for man – A giant leap for my company, Ye Olde England Tours

  1. Ankur Mithal says:

    Great to know that your passion, which you turned into a business, is doing well. Give me a shout when you need an overseas hire for your business 🙂

    Liked by 1 person

  2. Rosemarie says:

    Congratulations, Stephen! Your success is all due to your talent, hard work, and your love of sharing England with people. I am so happy for you. Rosemarie


  3. That sounds wonderful, it’s great when small businesses take off. Thank you very much for liking my about page! I am trying to build up an audience so every like means a lot thank you ever so much. I look forward to reading the rest of your blogs.


  4. Mouse says:

    Hmmm…. Have you considered recording one of your tours onto an app or podcast, so that people could download it – with your voice doing the “tour” – and they could walk it themselves? (Have no idea if this is remotely feasible for what you do, but it might be an alternate way of expanding…? Maybe, maybe not. 😉 )

    Liked by 1 person

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